Core Purpose and Values: Apply Sinek’s “why” to inform the foundation of the brand identity. Ensure that the organization’s purpose and values are central to the branding design.

Shared Vision-Driven Branding: Use Senge’s shared vision concept to guide the design of the brand identity. The shared vision represents the organization’s essence, which should be reflected in the branding.

Tacit to Explicit Knowledge Conversion: Incorporate Nonaka’s knowledge creation approach by translating the organization’s purpose and values into tangible brand elements. This ensures that the brand communicates the essence and beliefs of the organization.

Business Model Canvas: How to use Osterwalder’s Business Model Canvas as a foundational framework for analyzing and designing business models. Each canvas block represents a critical aspect of the business model that should be aligned with customer needs and organizational purpose.

Knowledge Creation: How to apply Nonaka’s knowledge creation approach to gather insights and test assumptions about customer needs, team needs and industry trends. This iterative process ensures that the business model addresses real challenges and opportunities.

Start with Why: How to infuse Sinek’s “Start with Why” concept by aligning the business model with the organization’s purpose and values. Communicate the why behind the business model to create a deeper connection with employees, customers and stakeholders.

Systems Thinking: How to incorporate Senge’s systems thinking principles by considering the interconnectedness of different business model components. Anticipate how changes in one area might affect other parts of the organization and its ecosystem.

Leadership and Culture: How to utilize Marquardt’s leadership perspective to ensure that leadership is actively involved in business model design and redesign. A business model designed by the team aligns with the organization’s culture, engages employees, and fosters stakeholder alignment.